Our Work.
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Zero to 23K Units.
120 Days.
Build a revenue machine on TikTok from scratch.
Zero followers, zero shop, zero infrastructure. The brand had a great product but no digital shelf, no community, and no path to scale.
Build the full ecosystem before running a single ad.
Configure TikTok Shop end-to-end, build a branded content account matrix for distribution, then activate a creator affiliate network to scale without paid spend.
Every layer, in sequence.
- TikTok Shop setup — store design, listings, logistics
- Branded content account matrix built
- Creator seeding & affiliate program configured
- Organic content launch
- Promotional campaigns layered on top
- Data optimization & creative iteration
- 23,000+ units sold
- 20M+ organic views
- Multiple creator affiliate revenue streams
- 120 days from launch to full scale
Infrastructure first. Revenue follows.
Most brands try to run ads on TikTok before they've built anything worth clicking. This brand built the shelf, stocked it, and let the content do the selling.
58 C-Suite Meetings.
5 Verticals. 60 Days.
Break into five regulated verticals without hiring.
Sales team was at capacity. No outbound motion existed. They needed a pipeline into Finance, Healthcare, Government, Manufacturing, and Tech — simultaneously.
AI-mapped targets. Human-led conversations.
Use AI to identify and score the exact decision-makers worth contacting in each vertical, then deploy a multi-touch sequence that felt personal — not templated.
Seven touches. Every one earned.
- AI ICP mapping across 5 verticals
- Targets: CISOs, IT Directors, Compliance Managers, CTOs
- Email + LinkedIn + Phone — 7-touch cadence
- Each message referenced the prospect's role, industry & a live compliance trigger
- Meeting conversion sequences optimised weekly
- 58 appointments booked
- 162 MQLs in the pipeline
- 540 new LinkedIn connections
- 5 regulated verticals penetrated
- 60 days
Relevance beats volume every time.
Generic outreach fails in regulated industries. Every message was built around a specific person's specific pain point. That's why the reply rates were real.
Referral Pipeline
Replaced. 52 Calls.
Stop depending on referrals.
Every client came from word-of-mouth. Prospects were delaying decisions due to cost and complexity objections. The firm needed a scalable, compliant pipeline.
Compliance-safe outreach to the right people.
Target HNW individuals, pre-retirees, and business owners in the Midwest with messages built to remove objections — not pitch services. Every sequence reviewed for regulatory alignment.
Precision targeting. Careful messaging.
- ICP built: HNW individuals, pre-retirees (55–70), business owners, exit-planning executives
- Midwest primary reach, US-wide secondary
- Multi-touch: Email + LinkedIn
- No guarantees, no projections — urgency and trust signals only
- Compliance review at every message level
- 52 consultations booked
- 148 MQLs in pipeline
- 510 new LinkedIn connections
- 60 days
Outbound works in financial services — if you do it right.
The key was respecting the regulatory environment while still sounding human. Compliance and conversions aren't opposites. You just need to know the rules.
10,600 Sign-Ups
TikTok Actually Drove.
Prove TikTok was driving real growth — not just taking credit.
Last-click attribution made it impossible to separate TikTok's true impact from conversions that would have happened anyway. They needed proof, not assumptions.
TikTok Lead Gen + Conversion Lift Study.
- TikTok Lead Generation campaign configured
- Conversion Lift Study set up alongside (control vs. exposed groups)
- Creative produced for the Lead Gen format
- Audience targeting and real-time optimisation
- Lift measured at end of flight
- +13% relative lift in sign-ups vs. control group
- 10,600 incremental sign-ups
- 200% incrementality coefficient
- Proven beyond last-click
If you're not measuring incrementality, you're guessing.
TikTok was working the whole time. The Conversion Lift Study just made it undeniable — and gave the team the data to justify doubling the budget.
Shoppers to Brand
Advocates. 20% Engagement.
Win on love, not just price.
The brand dominated on deals but was losing cultural relevance. TikTok's audience wanted authenticity — another discount announcement wasn't going to cut it.
Two phases: own the moment, then hand it to the community.
Phase 1 — TopView for mass first-impression awareness. Phase 2 — Branded Mission to let real shoppers become the campaign.
TopView + Branded Mission Hashtag Challenge.
- TopView: full-screen, sound-on, unskippable at app open
- Cinematic brand creative built for the format
- Branded Mission: community invited to share insider savings tips
- Top UGC submissions boosted as sponsored ads
- National audience reach throughout
- 20% community engagement rate
- +6% ad recall lift
- +9.2% brand awareness lift
- National scale
Your customers are the best creative team you have.
The Branded Mission didn't just drive engagement — it gave the brand a library of authentic content created by the people who actually shop there.
400% Growth.
Zero New Content.
Reach the audience that needed to see this content.
BTS photoshoot videos were performing well organically — but the algorithm was capping reach. The people who would connect most with size-inclusive bridal content simply couldn't find it.
Amplify what already worked. Don't reinvent it.
TikTok Promote — identify the organic content already resonating, and put budget behind it to reach net-new audiences without producing anything new.
Content audit → amplification → growth.
- Full organic content audit conducted
- Top-performing BTS videos identified
- TikTok Promote configured with targeted audience parameters
- Budget shifted to best-performing posts in real time
- Zero new content produced
- 600,000+ video views
- +20% engagement rate
- 400% follower growth
- Zero new content produced
You don't always need new content. You need the right distribution.
The content was already there. The audience was already out there. Promote was just the bridge between them — and it cost a fraction of a full production.
13,700 Videos.
One Launch. One Brief.
Make the launch feel cultural, not commercial.
In a crowded market where every brand looks the same, this launch needed to live inside TikTok culture — not sit alongside it as an interruption.
First-ever Branded Mission in this market.
Combine a Branded Mission with a custom Brand Effect — give the creator community the tools and the brief to make the product feel native to TikTok, then promote the best of what they made.
Brief → Effect → Creators → Paid amplification.
- Mission brief developed around the product\'s key features
- Custom Brand Effect built for creator use
- Creator community activated with the brief
- Submission review period — community competed
- Top-performing UGC selected and promoted as paid ads
- 13,700 brand-relevant videos created by the community
- 90-second average watch time
- +9.5% ad recall lift above benchmark
- First Branded Mission in the market
The best campaign is one the audience makes for you.
13,700 pieces of content — all on-brand, all authentic — produced at a cost that no traditional production budget could touch. The community did the work.
Ad Fatigue, Defeated.
+19.5% Recall.
Stop being skipped by young audiences.
Traditional advertising formats were generating no engagement with the target demographic. The brand needed to become part of TikTok culture, not another interruption inside it.
Branded Mission — compete to represent the brand.
- Mission brief written to reflect the brand\'s playful personality
- Creators onboarded and briefed
- Open submission period for the community
- Brand reviewed and selected top-performing entries
- Winning content promoted as paid sponsored ads
- 1,000+ brand-relevant videos created in week one
- +19.5% ad recall lift — top of CPG category
- +15% brand recognition lift among young audiences
Authenticity isn't a strategy. It's the only thing that works here.
When the community creates the content, it doesn't feel like advertising — because it isn't. That's why the recall numbers were in the top tier of the CPG category.
76% Brand Recall.
One Placement.
Be impossible to miss at national scale.
A high-stakes seasonal campaign with one brief: maximum brand impact across the country, on a single day. No soft launches, no testing windows.
TopView — the first thing every user sees.
- TopView placement purchased for launch day
- Creative optimised for vertical full-screen, sound-on format
- National audience reach targeting configured
- Completion rate as primary creative KPI
- Post-campaign Brand Lift Study commissioned
- 76% correct brand recall among viewers
- 73% said they would recommend the brand
- National coverage in a single day
The first second is the most valuable second.
TopView works because it's unskippable — but only if the creative is built for it. Sound-on, full-screen, immediately engaging. This brand understood that.
100M+ Impressions.
Zero Ad Spend.
Reach high-intent audiences without it feeling like advertising.
Luxury buyers distrust traditional ads. The brand needed to appear in contexts where affluent, high-purchase-intent audiences were already paying attention — not interrupt them.
NanoSeries™ Plot Embed — written into the story.
- Custom auction scene written into a premium romance drama script
- The jewelry was central to the plot — not a prop
- Episode produced and released free to the drama audience
- Embedded scenes repurposed as organic promotional content
- Earned media amplification across social platforms
- 10M+ episode views
- 100M+ total impressions across 30 days
- Drama-engaged, high-purchase-intent audience
- Zero traditional ad spend
The best luxury ad is one that doesn't look like an ad.
When the product is part of a story people chose to watch, the attention is willing. That's worth more than any paid placement — and it costs less than you'd think.
+25% LTV Growth.
Full Funnel Proven.
Connect upper-funnel TikTok activity to downstream revenue.
The brand knew TikTok was contributing. But awareness campaigns had no visible link to LTV, re-purchases, or installs. Attribution was broken across the funnel.
Run every funnel stage on TikTok with proof at each step.
Full-Funnel activation with a Conversion Lift Study measuring incrementality at awareness, consideration, and conversion stages separately — then combined.
Three stages. One unified strategy.
- Upper funnel: Reach & awareness formats
- Mid-funnel: Engagement and video view objectives
- Lower funnel: CPA bidding, Website Conversions objective
- Conversion Lift Study active at all three stages simultaneously
- Attribution model refined based on lift data
- +25% total lifetime value growth
- +16% lift in non-first purchases
- +5% lift in app installs
- Full-funnel attribution proven via Conversion Lift Study
The funnel works. You just have to run all of it.
Brands that only run lower-funnel TikTok campaigns leave the top wide open for competitors. This brand ran everything — and measured everything — and it showed.
242M People Reached.
5 Formats at Once.
Drive awareness and consideration at the same time.
Auto buyers research across every touchpoint before deciding. A single ad format couldn't carry both awareness and consideration at the scale the launch required.
5 formats. 1 campaign. Full coverage.
- Creator partnerships — authentic product content
- TopView — mass awareness at app open
- Top Feed — sustained mid-funnel reach
- In-Feed Video — consideration-stage engagement
- Brand Lift Study — independent measurement layer
- All formats running simultaneously
- 242M+ total impressions
- +13% ad recall lift
- +3.5% brand awareness lift
- Creator-powered + multi-format at global scale
One format is a tactic. Five formats is a strategy.
This campaign worked because it matched each format to a specific stage in the buyer's journey — and ran them together. That's how you move someone from "never heard of it" to "I want one."
+19.4% Ad Recall.
Subscription Launched.
Launch something no one had heard of to an audience that moves fast.
A brand-new beverage subscription needed to land with a younger TikTok audience in record time — building both awareness and driving actual sign-ups within the same campaign window.
Sequential: saturate awareness first, convert second.
TopView at launch for mass reach → Top Feed to sustain consideration → In-Feed Video with a direct CTA to close. Each stage feeding the next.
Three formats. Geo-targeted. Creator-led.
- TopView: launch-day mass awareness
- Top Feed: sustained consideration mid-flight
- In-Feed Video: subscription CTA and direct conversion
- DMA targeting around store locations
- Creator-led hero creative at every stage
- 73.8% higher VCR via TopView vs. standard placements
- 2× view rate via Top Feed
- +8.2% brand awareness lift
- +7.1% brand familiarity lift
- +19.4% ad recall across the full campaign
Sequential messaging isn't just theory — it compounds.
Each format prepared the audience for the next stage. By the time the In-Feed CTA showed up, the audience already knew the brand. That's why the conversion rate held.
190M Impressions.
Day One.
Own TikTok on day one. Convert that attention into sales.
Five products launching simultaneously. The brief: dominate the app on launch day, then turn that mass reach into real traffic, engagement, and revenue.
Stack five formats to cover every stage at once.
TopView for launch-day ownership → Top Feed and Hashtag Challenge for sustained reach → In-Feed Video for product-level traffic → Instant Page for fast-load conversion.
Five formats. One coordinated launch.
- TopView — day one full-screen ownership
- Top Feed — sustained awareness across the flight
- Creator Hashtag Challenge — community engagement
- In-Feed Video — product-level consideration
- Instant Page — fast-load conversion destination
- 190M impressions on day one
- 57M people reached
- 17× higher VCR via Top Feed
- 2× CTR via Instant Page
- 2.5B Hashtag Challenge views
- –16% bounce rate
- +3.1pt ad recall above benchmark
Scale is a format decision, not a budget decision.
The numbers were this big because every format was chosen for a specific job. TopView for reach, Instant Page for speed, Hashtag Challenge for depth. Each format multiplied the others.