The right creator.
The right audience.
Zero guesswork.

Most brands still pay third-party influencer agencies thousands of dollars for access to creator stats that TikTok gives you directly inside the platform. DirectMatch™ is MoreFun's proprietary process for using TikTok's native Creator Marketplace to identify, vet, and activate the exact right creator for your brand — based on verified audience demographics, engagement rates, niche relevance, and content history.

We see exactly who follows them, what they buy, where they live, and how they engage — before you spend a dollar. Then we handle outreach, negotiation, briefing, production oversight, and performance tracking end to end.

Brands like Coca-Cola, Sephora, and Gillette have confirmed what the data shows: micro and nano influencers (10K–500K followers) consistently outperform celebrity accounts on authenticity, engagement rate, and conversion. DirectMatch™ focuses on this tier by default — finding creators whose audiences are genuinely aligned with your product, not just large for the sake of large.

Highest engagement rates. Loyal niche audiences. Ideal for product launches and D2C brands where authentic recommendation drives conversion.

Hyper-local, hyper-niche. Extremely authentic. Perfect for Micro-Geo™ campaigns and local market activation where trust is everything.

Reach + credibility. For brands scaling awareness across specific demographics while maintaining strong engagement above the celebrity-tier falloff.

DirectMatch™ connects your campaign to TikTok Shop — meaning creators can drive direct purchases from their content. Commission-based structures align creator incentives with your sales goals. Every view has a path to purchase.