We know TikTok
from the inside out.
MoreFun's founding team came directly from ByteDance — the company that created Douyin and launched TikTok globally. We don't reverse-engineer the algorithm. We helped write it.
Born inside
ByteDance.
Between 2023 and 2024, ByteDance restructured its global AI, AI Marketing, and MCN operations. From that restructuring, our founding team — senior leaders across ByteDance, Douyin, and TikTok — established HooShoo (MoreFun China) in Hangzhou, China: the livestreaming capital of the world.
That entity became the backbone of MoreFun's global operations — delivering AI-driven creator services to TikTok globally and Douyin domestically. Today, MoreFun North America, headquartered in Scottsdale, Arizona and Vancouver, BC, is the outward face of that same machine.
Recognized as an authorized TikTok Service Provider — one of a select group globally certified to bridge enterprise brands with the TikTok and Douyin ecosystems at scale.
Officially designated by the Chinese government as a High-Tech Enterprise (2023) and Science & Technology SME — a certification reserved for companies with proven technical innovation in digital advertising and AI-driven commerce.
Located alongside Alibaba and NetEase in the Binjiang District — Hangzhou's "Fortune Global 100" tech cluster and the world's epicentre of livestream commerce. MoreFun China operates where the industry is invented.
The scale behind
the work.
Platform-native.
Not platform-adjacent.
MoreFun North America is led by teams drawn from TikTok's creator ecosystem and top-tier content production organisations. We are not an agency that learned TikTok from the outside — we are operators who lived inside the platform during the years it changed everything.
This gives MoreFun a rare, replicable understanding of user psychology, content trends, audience engagement, and traffic acquisition strategies that no traditional agency can match — because they weren't there when it was being built.
The team that
built the platform.
Our founding team spent years working inside ByteDance — across Douyin and TikTok. That experience gives us a perspective on the platform that's hard to replicate from the outside.
Held senior executive leadership roles across Xiaohongshu (Little Red Book), ByteDance, Douyin, and TikTok. During the 2023 restructuring, Jeff provided oversight of foundational AI platforms, data systems, and technical infrastructure for MCN operations — including AI-enabled programs involving high-profile public figures and early-stage social commerce monetization at scale.
Senior leadership at ByteDance's AI Marketing and commercialization divisions. Responsible for strategic management of AI-driven marketing platforms and the reorganization of marketing, growth, and platform teams across ByteDance. Oversaw AI-driven service platforms supporting transaction and media volumes exceeding $100 billion.
13+ years specialising in social commerce strategy and operations on Douyin (TikTok China). Led e-commerce and livestream execution for top-tier influencers. Holds the record for driving over 50 million in revenue from a single live stream event — a benchmark that defines the upper tier of the global creator economy.
Our Values.
Non-negotiable.
Three principles that guide every campaign, every hire, and every client relationship at MoreFun.
Creator-First Thinking
We build campaigns around creators, not the other way around. Authenticity converts. A brand that feels like a recommendation always outperforms one that feels like an ad. Every brief we write starts with a real human voice, a real audience, and a real moment in culture.
Data Without Excuses
Every decision is backed by real numbers. ROAS, CPM, foot traffic — we track it all and tell you the truth. No vanity metrics, no blaming the algorithm. If something is not working, we find out why and fix it fast. Transparency is not a feature — it is the job.
Results-Driven.
Every campaign we run is built around one thing: measurable outcomes. We track ROAS, CPM, foot traffic, and revenue — and we report transparently on all of it. If something is not working, we find out why and fix it fast. That's how we earn the trust to keep running the next one.
Deep Platform.
Expertise.
HooShoo (MoreFun China) is an official TikTok partner — giving us managed buy rates, beta feature access, and a dedicated TikTok rep. For Meta and Google, our team brings deep hands-on platform expertise with full-funnel ad execution across both ecosystems.
TikTok
One of a select few agencies in the U.S. with official TikTok partner status — with the added advantage that our founding team helped build the platform. We get managed buy rates, a dedicated TikTok rep, beta feature previews, and priority support on Spark Ads, TopView, and Brand Takeover products.
- ✓ Managed buy rates & CPM advantages
- ✓ Dedicated TikTok account representative
- ✓ Beta access to new ad formats first
- ✓ Priority creative review & direct feedback
- ✓ TikTok Pixel & advanced events setup
Meta
Meta advertising specialists running full-funnel campaigns across Facebook, Instagram, and Messenger. We run Advantage+ Shopping Campaigns, CAPI integrations, and Reels-first creative strategies that consistently outperform industry ROAS benchmarks.
- ✓ Advantage+ Shopping Campaign builds
- ✓ Conversions API (CAPI) full setup
- ✓ Lookalike & retargeting audience architecture
- ✓ Reels-first creative strategy & testing
- ✓ Meta Business Suite full administrative access
Google advertising specialists managing Search, Performance Max, YouTube, and Display. We back every decision with GA4 attribution data and custom reporting dashboards built for real clarity.
- ✓ Performance Max campaign architecture
- ✓ YouTube Masthead & in-stream video ads
- ✓ Google Shopping & Merchant Center management
- ✓ GA4 attribution modeling & conversion setup
- ✓ Smart Bidding strategy design & management
TikTok
One of a select few agencies in the U.S. with official TikTok partner status — with the added advantage that our founding team helped build the platform. We get managed buy rates, a dedicated TikTok rep, beta feature previews, and priority support on Spark Ads, TopView, and Brand Takeover products.
- ✓ Managed buy rates & CPM advantages
- ✓ Dedicated TikTok account representative
- ✓ Beta access to new ad formats first
- ✓ Priority creative review & direct feedback
- ✓ TikTok Pixel & advanced events setup
Meta
Meta advertising specialists running full-funnel campaigns across Facebook, Instagram, and Messenger. We run Advantage+ Shopping Campaigns, CAPI integrations, and Reels-first creative strategies that consistently outperform industry ROAS benchmarks.
- ✓ Advantage+ Shopping Campaign builds
- ✓ Conversions API (CAPI) full setup
- ✓ Lookalike & retargeting audience architecture
- ✓ Reels-first creative strategy & testing
- ✓ Meta Business Suite full administrative access
Google advertising specialists managing Search, Performance Max, YouTube, and Display. We back every decision with GA4 attribution data and custom reporting dashboards built for real clarity.
- ✓ Performance Max campaign architecture
- ✓ YouTube Masthead & in-stream video ads
- ✓ Google Shopping & Merchant Center management
- ✓ GA4 attribution modeling & conversion setup
- ✓ Smart Bidding strategy design & management
Join the Brands
growing on TikTok.
Tell us where your brand is today and where you want to take it. We'll come prepared — whether that means a strategy overview, a custom deck, or a live demo of what we'd actually build for you.