/* ============================================================
   MOREFUN THEME — TIKTOK AGENCY DESIGN SYSTEM
   ============================================================ */
@import url('https://fonts.googleapis.com/css2?family=Bebas+Neue&family=Outfit:wght@300;400;500;600;700;800&family=Inter:wght@300;400;500;600&family=Space+Mono:wght@400;700&display=swap');

*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:auto}
img,video{max-width:100%;display:block}
a{text-decoration:none;color:inherit}
ul,ol{list-style:none}
button{border:none;background:none;font:inherit;cursor:pointer}

:root{
  --c-bg:#000000;
  --c-surface:#0E0E0E;
  --c-s2:#1A1A1A;
  --c-s3:#252525;
  --c-red:#FF2D55;
  --c-red-dark:#D91E40;
  --c-lime:#BCFF4E;
  --c-lime-dark:#94CC2E;
  --c-text:#FFFFFF;
  --c-muted:#8A8A8A;
  --c-muted-l:#BBBBBB;
  --c-border:rgba(255,255,255,0.08);
  --c-border-l:rgba(255,255,255,0.14);
  --grad:linear-gradient(135deg,#FF2D55 0%,#BCFF4E 100%);
  --grad-red:linear-gradient(135deg,#FF2D55,#FF6B35);
  --grad-lime:linear-gradient(135deg,#BCFF4E,#00FFAA);
  --grad-text:linear-gradient(90deg,#FF2D55,#BCFF4E);
  --grad-subtle:linear-gradient(135deg,rgba(255,45,85,0.08),rgba(188,255,78,0.05));
  --glass-bg:rgba(255,255,255,0.04);
  --glass-border:rgba(255,255,255,0.09);
  --glass-blur:blur(20px) saturate(160%);
  --glass-shadow:0 8px 40px rgba(0,0,0,0.5);
  --font-d:'Bebas Neue',sans-serif;
  --font-h:'Outfit',sans-serif;
  --font-b:'Inter',sans-serif;
  --font-m:'Space Mono',monospace;
  --ease-expo:cubic-bezier(0.16,1,0.3,1);
  --dur-fast:0.2s;
  --dur-normal:0.45s;
  --dur-slow:0.8s;
  --radius-sm:10px;
  --radius:18px;
  --radius-lg:28px;
  --radius-xl:56px;
}

body{background-color:var(--c-bg);color:var(--c-text);font-family:var(--font-b);font-size:16px;line-height:1.65;overflow-x:hidden;-webkit-font-smoothing:antialiased}

/* LOADER */
.loader{position:fixed;inset:0;z-index:9999;background:#000;display:flex;align-items:center;justify-content:center;transition:opacity .6s,visibility .6s}
.loader.is-hidden{opacity:0;visibility:hidden;pointer-events:none}
.loader__logo{height:60px;width:auto;filter:invert(0);margin:0 auto 2rem}
.loader__bar{width:200px;height:2px;background:var(--c-s3);border-radius:2px;overflow:hidden;margin:0 auto}
.loader__fill{height:100%;background:var(--grad);border-radius:2px;width:0%;transition:width 1s var(--ease-expo)}

/* CURSOR */
body{cursor:none}
.cursor{position:fixed;width:10px;height:10px;background:var(--c-red);border-radius:50%;pointer-events:none;z-index:9998;transform:translate(-50%,-50%);transition:transform .08s linear,width .3s var(--ease-expo),height .3s var(--ease-expo)}
.cursor-follower{position:fixed;width:36px;height:36px;border:1px solid rgba(255,45,85,.5);border-radius:50%;pointer-events:none;z-index:9997;transform:translate(-50%,-50%);transition:transform .25s var(--ease-expo),opacity .3s}
.cursor.is-hovered{width:18px;height:18px}
.cursor-follower.is-hovered{opacity:0;transform:translate(-50%,-50%) scale(2)}
@media(hover:none){.cursor,.cursor-follower{display:none}body{cursor:auto}}

/* TYPOGRAPHY */
.display{font-family:var(--font-d);line-height:.92;letter-spacing:.01em}
.display--xl{font-size:clamp(5rem,14vw,14rem)}
.display--lg{font-size:clamp(3.5rem,9vw,9rem)}
.display--md{font-size:clamp(2.5rem,6vw,6rem)}
h1,h2,h3,h4,h5{font-family:var(--font-h);font-weight:700;line-height:1.1}
.heading--xl{font-size:clamp(2.5rem,5vw,4.5rem)}
.heading--lg{font-size:clamp(2rem,4vw,3.5rem)}
.heading--md{font-size:clamp(1.5rem,3vw,2.5rem)}
.heading--sm{font-size:clamp(1.2rem,2vw,1.75rem)}
.body--lg{font-size:clamp(1.05rem,1.5vw,1.25rem);line-height:1.75}
.body--md{font-size:1rem;line-height:1.7}
.label{font-family:var(--font-m);font-size:.7rem;letter-spacing:.15em;text-transform:uppercase;color:var(--c-muted)}
.accent-text{background:var(--grad-text);-webkit-background-clip:text;-webkit-text-fill-color:transparent;background-clip:text}
.red-text{color:var(--c-red)}
.cyan-text{color:var(--c-lime)}
.muted-text{color:var(--c-muted)}

/* LAYOUT */
.container{width:100%;max-width:1380px;margin:0 auto;padding:0 clamp(1.25rem,5vw,4rem)}
.section{padding:clamp(5rem,10vw,10rem) 0}
.section--sm{padding:clamp(3rem,6vw,6rem) 0}
.flex-center{display:flex;align-items:center;justify-content:center}
.flex-between{display:flex;align-items:center;justify-content:space-between}

/* BUTTONS */
.btn{display:inline-flex;align-items:center;gap:.5rem;padding:.875rem 2rem;border-radius:100px;font-family:var(--font-h);font-weight:600;font-size:.95rem;transition:all var(--dur-normal) var(--ease-expo);position:relative;overflow:hidden;cursor:none;white-space:nowrap}
.btn--primary{background:var(--c-red);color:#fff;box-shadow:0 0 40px rgba(255,45,85,.3)}
.btn--primary:hover{transform:translateY(-2px);box-shadow:0 0 60px rgba(255,45,85,.55)}
.btn--grad{background:var(--grad);color:#fff;box-shadow:0 4px 24px rgba(255,45,85,.25)}
.btn--grad:hover{transform:translateY(-2px);box-shadow:0 8px 40px rgba(255,45,85,.4)}
.btn--ghost{background:transparent;color:var(--c-text);border:1px solid var(--c-border)}
.btn--ghost:hover{border-color:var(--c-red);color:var(--c-red);transform:translateY(-2px)}
.btn--lg{padding:1.1rem 2.75rem;font-size:1.05rem}

/* CHIP */
.chip{display:inline-flex;align-items:center;gap:.4rem;padding:.35rem .9rem;border-radius:100px;font-family:var(--font-m);font-size:.65rem;letter-spacing:.12em;text-transform:uppercase;border:1px solid var(--c-border);color:var(--c-muted)}
.chip--red{border-color:var(--c-red);color:var(--c-red)}
.chip--cyan{border-color:var(--c-lime);color:var(--c-lime)}
.chip--dot::before{content:'';width:6px;height:6px;border-radius:50%;background:currentColor;display:inline-block}

/* GLASS */
.glass{background:var(--glass-bg);backdrop-filter:var(--glass-blur);-webkit-backdrop-filter:var(--glass-blur);border:1px solid var(--glass-border);box-shadow:var(--glass-shadow)}

/* NAV */
.site-header{position:fixed;top:0;left:0;right:0;z-index:500;padding:1.75rem 0;transition:padding var(--dur-normal) var(--ease-expo),background var(--dur-normal);border-bottom:1px solid transparent}
.site-header.is-scrolled{padding:1rem 0;background:rgba(0,0,0,.88);backdrop-filter:blur(24px);-webkit-backdrop-filter:blur(24px);border-bottom-color:var(--c-border)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:2rem}
.nav__logo{flex-shrink:0;overflow:visible}.nav__logo img{height:50px;width:auto;display:block}
.nav__links{display:flex;align-items:center;gap:2.5rem}
.nav__links a{font-family:var(--font-h);font-weight:500;font-size:.9rem;color:var(--c-muted-l);position:relative;transition:color var(--dur-fast)}
.nav__links a::after{content:'';position:absolute;bottom:-3px;left:0;width:0;height:1px;background:var(--c-red);transition:width var(--dur-normal) var(--ease-expo)}
.nav__links a:hover{color:#fff}
.nav__links a:hover::after{width:100%}
.nav__right{display:flex;align-items:center;gap:1rem}
.nav__toggle{display:none;flex-direction:column;gap:5px;padding:.4rem;cursor:none}
.nav__toggle span{display:block;width:22px;height:2px;background:var(--c-text);border-radius:2px;transition:all var(--dur-normal) var(--ease-expo)}
.nav__toggle.is-open span:nth-child(1){transform:rotate(45deg) translate(5px,5px)}
.nav__toggle.is-open span:nth-child(2){opacity:0}
.nav__toggle.is-open span:nth-child(3){transform:rotate(-45deg) translate(5px,-5px)}
.mobile-nav{position:fixed;inset:0;z-index:600;background:#000;display:flex;align-items:flex-start;justify-content:center;padding-top:100px;opacity:0;visibility:hidden;transition:opacity var(--dur-normal) var(--ease-expo),visibility var(--dur-normal)}.nav__toggle{position:relative;z-index:700}
.mobile-nav.is-open{opacity:1;visibility:visible}
.mobile-nav__links{text-align:center}
.mobile-nav__links li{margin-bottom:2rem}
.mobile-nav__links a{font-family:var(--font-d);font-size:clamp(2.5rem,8vw,5rem);color:#fff;transition:color var(--dur-fast)}
.mobile-nav__links a:hover{color:var(--c-red)}

/* ============================================================ HERO ============================================================ */
.hero{position:relative;min-height:100svh;display:flex;align-items:center;overflow:hidden;padding-top:100px}
.hero__bg{position:absolute;inset:0;overflow:hidden}
.hero__video-wrap{position:absolute;inset:0;z-index:0}
.hero__video-wrap video,.hero__video-wrap iframe{width:100%;height:100%;object-fit:cover;opacity:.18}
.hero__video-placeholder{width:100%;height:100%;background:radial-gradient(ellipse 80% 70% at 75% 40%,rgba(255,45,85,.15) 0%,transparent 60%),radial-gradient(ellipse 60% 60% at 20% 70%,rgba(188,255,78,.1) 0%,transparent 55%),#000}
.hero__noise{position:absolute;inset:0;background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.04'/%3E%3C/svg%3E");opacity:.35;pointer-events:none}
.hero__orb{position:absolute;border-radius:50%;filter:blur(100px);pointer-events:none}
.hero__orb--1{width:700px;height:700px;background:rgba(255,45,85,.12);top:-200px;right:-150px;animation:orbFloat1 14s ease-in-out infinite}
.hero__orb--2{width:500px;height:500px;background:rgba(188,255,78,.08);bottom:-100px;left:5%;animation:orbFloat2 18s ease-in-out infinite}
@keyframes orbFloat1{0%,100%{transform:translate(0,0) scale(1)}50%{transform:translate(-50px,40px) scale(1.1)}}
@keyframes orbFloat2{0%,100%{transform:translate(0,0)}50%{transform:translate(40px,-50px) scale(.9)}}

/* TikTok dual-line effect on headline */
.hero__content{position:relative;z-index:2;max-width:1100px}
.hero__eyebrow{display:flex;align-items:center;gap:.75rem;margin-bottom:2rem}
.hero__eyebrow-dot{width:8px;height:8px;border-radius:50%;background:var(--c-red);animation:pulse 2s ease-in-out infinite}
@keyframes pulse{0%,100%{box-shadow:0 0 0 0 rgba(255,45,85,.6)}50%{box-shadow:0 0 0 8px rgba(255,45,85,0)}}
.hero__headline{font-family:var(--font-d);font-size:clamp(3rem,8vw,8.5rem);line-height:.9;letter-spacing:.01em;margin-bottom:1.5rem}
.hero__headline .line{display:block;overflow:hidden}
/* TikTok glitch-offset effect */
.hero__headline .line--accent{background:linear-gradient(to right,var(--c-red) 0%,#ff8c42 48%,var(--c-lime) 100%);-webkit-background-clip:text;-webkit-text-fill-color:transparent;background-clip:text;position:relative}
.hero__sub{font-family:var(--font-h);font-size:clamp(1rem,1.8vw,1.3rem);font-weight:400;color:var(--c-muted-l);max-width:600px;margin-bottom:1.75rem;line-height:1.7}
.hero__partners{display:flex;align-items:center;gap:1.5rem;flex-wrap:wrap;margin-bottom:2.5rem}
.hero__partner-badge{display:flex;align-items:center;gap:.5rem;padding:.35rem .85rem;border-radius:100px;border:1px solid var(--c-border);font-family:var(--font-m);font-size:.6rem;letter-spacing:.1em;text-transform:uppercase;color:var(--c-muted)}
.hero__partner-badge--tt{border-color:var(--c-red);color:var(--c-red)}
.hero__partner-badge--meta{border-color:rgba(188,255,78,.5);color:var(--c-lime)}
.hero__ctas{display:flex;align-items:center;gap:1rem;flex-wrap:wrap}
.hero__stat-row{display:flex;align-items:center;gap:2.5rem;margin-top:3rem;padding-top:2.5rem;border-top:1px solid var(--c-border)}
.hero__stat-num{font-family:var(--font-d);font-size:2.5rem;line-height:1;color:#fff}
.hero__stat-num span{color:var(--c-red)}
.hero__stat-label{font-size:.78rem;color:var(--c-muted);margin-top:.2rem}
.hero__scroll{position:absolute;bottom:2.5rem;left:50%;transform:translateX(-50%);display:flex;flex-direction:column;align-items:center;gap:.5rem;z-index:2}
.hero__scroll span{font-family:var(--font-m);font-size:.65rem;letter-spacing:.15em;text-transform:uppercase;color:var(--c-muted)}
.hero__scroll-line{width:1px;height:60px;background:linear-gradient(to bottom,var(--c-red),transparent);animation:scrollLine 1.8s ease-in-out infinite}
@keyframes scrollLine{0%{transform:scaleY(0);transform-origin:top}50%{transform:scaleY(1);transform-origin:top}51%{transform:scaleY(1);transform-origin:bottom}100%{transform:scaleY(0);transform-origin:bottom}}

/* ============================================================ TRUST BAR ============================================================ */
.trust-bar{padding:1.5rem 0;border-top:1px solid var(--c-border);border-bottom:1px solid var(--c-border);overflow:hidden;background:var(--c-surface)}
.marquee{display:flex;overflow:hidden;user-select:none}
.marquee__track{display:flex;align-items:center;gap:2.5rem;animation:marquee 30s linear infinite;white-space:nowrap;flex-shrink:0}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.marquee__item{font-family:var(--font-m);font-size:.7rem;letter-spacing:.12em;text-transform:uppercase;color:var(--c-muted);white-space:nowrap}
.marquee__dot{width:4px;height:4px;border-radius:50%;background:var(--c-red);flex-shrink:0}

/* SECTION HEADERS */
.section-header{margin-bottom:clamp(3rem,6vw,5rem)}
.section-header--center{text-align:center}
.section-header__eyebrow{margin-bottom:1rem}
.section-header__title{margin-bottom:1rem;color:#fff}
.section-header__sub{color:var(--c-muted-l);max-width:560px;font-size:clamp(1rem,1.4vw,1.15rem)}
.section-header--center .section-header__sub{margin:0 auto}

/* ============================================================ AD FORMATS GRID ============================================================ */
.ad-formats{background:var(--c-bg);overflow:hidden}
.ad-formats__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--c-border);border:1px solid var(--c-border);border-radius:var(--radius-lg);overflow:hidden}
.format-card{background:var(--c-surface);padding:2.5rem;position:relative;overflow:hidden;transition:background var(--dur-normal) var(--ease-expo);cursor:default}
.format-card::before{content:'';position:absolute;top:0;left:0;right:0;height:2px;background:var(--grad);transform:scaleX(0);transform-origin:left;transition:transform var(--dur-slow) var(--ease-expo)}
.format-card:hover::before{transform:scaleX(1)}
.format-card::after{content:'';position:absolute;inset:0;background:radial-gradient(ellipse 60% 60% at 50% 0%,rgba(255,45,85,.06),transparent);opacity:0;transition:opacity var(--dur-normal)}
.format-card:hover::after{opacity:1}
.format-card:hover{background:var(--c-s2)}
.format-card--featured{background:linear-gradient(135deg,rgba(255,45,85,.08),rgba(188,255,78,.04));border:1px solid rgba(255,45,85,.2)}
.format-card--featured::before{transform:scaleX(1)}
.format-card__badge{font-family:var(--font-m);font-size:.58rem;letter-spacing:.14em;text-transform:uppercase;color:var(--c-red);margin-bottom:.75rem;display:flex;align-items:center;gap:.4rem}
.format-card__badge--cyan{color:var(--c-lime)}
.format-card__icon{width:52px;height:52px;border-radius:var(--radius-sm);background:rgba(255,45,85,.1);border:1px solid rgba(255,45,85,.2);display:flex;align-items:center;justify-content:center;margin-bottom:1.5rem;transition:background var(--dur-normal),border-color var(--dur-normal)}
.format-card__icon--cyan{background:rgba(188,255,78,.1);border-color:rgba(188,255,78,.2)}
.format-card:hover .format-card__icon{background:rgba(255,45,85,.18);border-color:rgba(255,45,85,.35)}
.format-card:hover .format-card__icon--cyan{background:rgba(188,255,78,.18);border-color:rgba(188,255,78,.35)}
.format-card__icon svg{width:24px;height:24px;color:var(--c-red)}
.format-card__icon--cyan svg{color:var(--c-lime)}
.format-card__title{font-family:var(--font-h);font-size:1.15rem;font-weight:700;color:#fff;margin-bottom:.75rem;line-height:1.25}
.format-card__desc{font-size:.875rem;color:var(--c-muted);line-height:1.75;margin-bottom:1.25rem}
.format-card__stat{font-family:var(--font-m);font-size:.72rem;color:var(--c-lime);letter-spacing:.06em}
.format-card__stat--red{color:var(--c-red)}

/* ============================================================ FUNNEL / INFINITE LOOP ============================================================ */
.funnel{background:var(--c-surface);overflow:hidden;position:relative}
.funnel::before{content:'';position:absolute;inset:0;background:radial-gradient(ellipse 70% 50% at 50% 50%,rgba(255,45,85,.06),transparent)}
.funnel__inner{display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:center}
.funnel__stages{display:flex;flex-direction:column;gap:0;position:relative}
.funnel__connector{width:2px;height:40px;background:linear-gradient(to bottom,var(--c-red),var(--c-lime));margin-left:31px;opacity:.4}
.funnel__stage{display:flex;align-items:flex-start;gap:1.25rem;padding:1.5rem;border-radius:var(--radius);border:1px solid var(--c-border);background:var(--c-s2);transition:border-color var(--dur-normal),background var(--dur-normal);position:relative}
.funnel__stage.is-active,.funnel__stage:hover{border-color:var(--c-red);background:rgba(255,45,85,.06)}
.funnel__stage.is-active--cyan,.funnel__stage:hover.is-cyan{border-color:var(--c-lime);background:rgba(188,255,78,.05)}
.funnel__stage-num{width:32px;height:32px;border-radius:50%;background:var(--c-red);color:#fff;font-family:var(--font-m);font-size:.7rem;display:flex;align-items:center;justify-content:center;flex-shrink:0;font-weight:700}
.funnel__stage-num--lime{background:var(--c-lime);color:#000}
.funnel__stage-label{font-family:var(--font-m);font-size:.6rem;letter-spacing:.14em;text-transform:uppercase;color:var(--c-muted);margin-bottom:.35rem}
.funnel__stage-title{font-weight:700;font-size:1rem;margin-bottom:.4rem}
.funnel__stage-tags{display:flex;flex-wrap:wrap;gap:.4rem;margin-top:.6rem}
.funnel__stage-tag{font-family:var(--font-m);font-size:.58rem;letter-spacing:.08em;padding:.2rem .55rem;border-radius:100px;background:rgba(255,45,85,.12);color:var(--c-red)}
.funnel__stage-tag--cyan{background:rgba(188,255,78,.1);color:var(--c-lime)}
.funnel__stage-tag--white{background:rgba(255,255,255,.07);color:var(--c-muted-l)}
.funnel__visual{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:2rem;position:relative}
.funnel__loop-ring{position:relative;width:260px;height:260px}
.funnel__loop-svg{width:100%;height:100%;animation:spinLoop 12s linear infinite}
@keyframes spinLoop{from{transform:rotate(0deg)}to{transform:rotate(360deg)}}
.funnel__loop-center{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center}
.funnel__loop-label{font-family:var(--font-d);font-size:2.5rem;background:var(--grad-text);-webkit-background-clip:text;-webkit-text-fill-color:transparent;background-clip:text;line-height:1}
.funnel__loop-sub{font-family:var(--font-m);font-size:.6rem;letter-spacing:.12em;color:var(--c-muted);text-transform:uppercase;margin-top:.5rem}

/* ============================================================ METRICS ============================================================ */
.metrics{background:var(--c-bg);overflow:hidden;position:relative}
.metrics::before{content:'';position:absolute;top:-200px;left:50%;transform:translateX(-50%);width:900px;height:500px;background:radial-gradient(ellipse,rgba(188,255,78,.08) 0%,transparent 70%);pointer-events:none}
.metrics__grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border:1px solid var(--c-border);border-radius:var(--radius-lg);overflow:hidden}
.metric-item{padding:3.5rem 2rem;border-right:1px solid var(--c-border);text-align:center;transition:background var(--dur-normal);position:relative;overflow:hidden}
.metric-item:hover{background:rgba(255,45,85,.04)}
.metric-item:last-child{border-right:none}
.metric-item::before{content:'';position:absolute;bottom:0;left:0;right:0;height:1px;background:var(--grad);transform:scaleX(0);transform-origin:left;transition:transform var(--dur-slow) var(--ease-expo)}
.metric-item:hover::before{transform:scaleX(1)}
.metric-item__number{font-family:var(--font-d);font-size:clamp(3.5rem,6vw,6.5rem);line-height:.95;margin-bottom:.75rem;display:block;letter-spacing:-.01em;background:var(--grad-text);-webkit-background-clip:text;-webkit-text-fill-color:transparent;background-clip:text}
.metric-item__label{font-family:var(--font-h);font-size:.85rem;font-weight:500;color:var(--c-muted-l);line-height:1.4}
.metric-item__icon{width:32px;height:32px;margin:0 auto 1rem;color:var(--c-red);opacity:.7}

/* ============================================================ MICRO-GEO ============================================================ */
.micro-geo{background:var(--c-surface);overflow:hidden;position:relative}
.micro-geo__inner{display:grid;grid-template-columns:1fr 1fr;gap:6rem;align-items:center}
.micro-geo__badge{display:inline-flex;align-items:center;gap:.5rem;padding:.4rem 1rem .4rem .5rem;border:1px solid rgba(188,255,78,.4);border-radius:100px;margin-bottom:1.5rem}
.micro-geo__badge-dot{width:20px;height:20px;border-radius:50%;background:var(--c-lime);display:flex;align-items:center;justify-content:center;font-size:.65rem;color:#000;font-weight:700}
.micro-geo__badge span{font-family:var(--font-m);font-size:.65rem;letter-spacing:.12em;text-transform:uppercase;color:var(--c-lime)}
.micro-geo__title{margin-bottom:1.5rem;color:#fff}
.micro-geo__desc{color:var(--c-muted-l);font-size:1.05rem;line-height:1.75;margin-bottom:2.5rem}
.micro-geo__features{display:flex;flex-direction:column;gap:1rem;margin-bottom:2.5rem}
.micro-geo__feature{display:flex;align-items:flex-start;gap:1rem;padding:1.25rem;background:var(--c-s2);border-radius:var(--radius);border:1px solid var(--c-border);transition:border-color var(--dur-normal)}
.micro-geo__feature:hover{border-color:var(--c-lime)}
.micro-geo__feature-icon{width:36px;height:36px;border-radius:var(--radius-sm);background:rgba(188,255,78,.1);display:flex;align-items:center;justify-content:center;color:var(--c-lime);flex-shrink:0}
.micro-geo__feature-title{font-weight:600;font-size:.95rem;margin-bottom:.25rem;color:#fff}
.micro-geo__feature-desc{font-size:.85rem;color:var(--c-muted)}
.micro-geo__visual{position:relative;background:var(--c-s2);border-radius:var(--radius-lg);border:1px solid var(--c-border);aspect-ratio:1/1;overflow:hidden;display:flex;align-items:center;justify-content:center}
.micro-geo__map-bg{position:absolute;inset:0;background:radial-gradient(ellipse at center,rgba(188,255,78,.08) 0%,transparent 70%)}
.micro-geo__cities{position:absolute;inset:0}
.city-pin{position:absolute;display:flex;flex-direction:column;align-items:center;cursor:default}
.city-pin__dot{width:10px;height:10px;border-radius:50%;background:var(--c-lime);box-shadow:0 0 0 4px rgba(188,255,78,.2);animation:pinPulse 2.5s ease-in-out infinite;margin-bottom:4px}
.city-pin__dot--active{background:var(--c-red);box-shadow:0 0 0 4px rgba(255,45,85,.25)}
@keyframes pinPulse{0%,100%{box-shadow:0 0 0 4px rgba(188,255,78,.2)}50%{box-shadow:0 0 0 12px rgba(188,255,78,0)}}
.city-pin__label{font-family:var(--font-m);font-size:.6rem;letter-spacing:.1em;color:var(--c-muted);text-transform:uppercase}

/* ============================================================ CASE STUDIES ============================================================ */
.case-studies{background:var(--c-bg);overflow:hidden}
.case-studies__scroll{display:flex;gap:1.5rem;overflow-x:auto;scroll-snap-type:x mandatory;padding-bottom:1.5rem;-ms-overflow-style:none;scrollbar-width:none}
.case-studies__scroll::-webkit-scrollbar{display:none}
.case-card{flex:0 0 clamp(300px,45vw,580px);background:var(--c-surface);border-radius:var(--radius-lg);border:1px solid var(--c-border);padding:2.5rem;scroll-snap-align:start;position:relative;overflow:hidden;transition:border-color var(--dur-normal),background var(--dur-normal),transform var(--dur-normal) var(--ease-expo)}
.case-card:hover{border-color:rgba(255,45,85,.35);background:var(--c-s2);transform:translateY(-4px)}
.case-card::before{content:'';position:absolute;top:0;left:0;right:0;height:2px;background:var(--grad);transform:scaleX(0);transform-origin:left;transition:transform var(--dur-slow) var(--ease-expo)}
.case-card:hover::before{transform:scaleX(1)}
.case-card__industry{font-family:var(--font-m);font-size:.62rem;letter-spacing:.14em;text-transform:uppercase;color:var(--c-muted);margin-bottom:1.25rem}
.case-card__title{font-family:var(--font-h);font-size:clamp(1.3rem,2.5vw,1.9rem);font-weight:700;color:#fff;margin-bottom:1rem;line-height:1.2}
.case-card__desc{font-size:.875rem;color:var(--c-muted);margin-bottom:1.5rem;line-height:1.75}
.case-card__bar-wrap{margin-bottom:1.5rem}
.case-card__bar-label{font-size:.75rem;color:var(--c-muted);margin-bottom:.4rem;display:flex;justify-content:space-between}
.case-card__bar-track{height:4px;background:var(--c-s3);border-radius:4px;overflow:hidden}
.case-card__bar-fill{height:100%;border-radius:4px;background:var(--grad);width:0%;transition:width 1.2s var(--ease-expo)}
.case-card.in-view .case-card__bar-fill{width:var(--bar-w,70%)}
.case-card__metrics{display:flex;gap:2rem;padding-top:1.5rem;border-top:1px solid var(--c-border)}
.case-card__metric-val{font-family:var(--font-d);font-size:2.75rem;color:var(--c-red);line-height:1;display:block}
.case-card__metric-val--cyan{color:var(--c-lime)}
.case-card__metric-label{font-size:.78rem;color:var(--c-muted);margin-top:.25rem}

/* ============================================================ CTA BANNER ============================================================ */
.cta-banner{background:var(--c-bg);position:relative;overflow:hidden;text-align:center;padding:clamp(6rem,12vw,12rem) 0}
.cta-banner::before{content:'';position:absolute;inset:0;background:radial-gradient(ellipse 80% 60% at 50% 50%,rgba(255,45,85,.1) 0%,rgba(188,255,78,.04) 60%,transparent 80%)}
.cta-banner__title{font-family:var(--font-d);font-size:clamp(3rem,8vw,8rem);line-height:.95;margin-bottom:1.5rem;position:relative;color:#fff}
.cta-banner__title .accent-text{display:block}
.cta-banner__sub{color:var(--c-muted-l);font-size:clamp(1rem,1.5vw,1.2rem);max-width:520px;margin:0 auto 3rem;line-height:1.75}
.cta-banner__ctas{display:flex;gap:1rem;justify-content:center;flex-wrap:wrap}

/* ============================================================ FOOTER ============================================================ */
.site-footer{background:var(--c-surface);border-top:1px solid var(--c-border);position:relative;overflow:hidden}
.footer__top{padding:clamp(4rem,8vw,8rem) 0 clamp(3rem,6vw,6rem)}
.footer__grid{display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;gap:3rem}
.footer__logo img{height:50px;width:auto;margin-bottom:1.25rem}
.footer__tagline{font-size:.95rem;color:var(--c-muted);line-height:1.7;margin-bottom:1.5rem}
.footer__socials{display:flex;gap:.75rem}
.footer__social-link{width:40px;height:40px;border-radius:50%;border:1px solid var(--c-border);display:flex;align-items:center;justify-content:center;color:var(--c-muted);transition:all var(--dur-normal) var(--ease-expo)}
.footer__social-link:hover{border-color:var(--c-red);color:var(--c-red);transform:translateY(-3px)}
.footer__nav-title{margin-bottom:1.25rem;color:#fff;font-family:var(--font-m);font-size:.65rem;letter-spacing:.12em;text-transform:uppercase}
.footer__nav-list{display:flex;flex-direction:column;gap:.75rem}
.footer__nav-list a{font-size:.9rem;color:var(--c-muted);transition:color var(--dur-fast)}
.footer__nav-list a:hover{color:#fff}
.footer__bottom{padding:1.5rem 0;border-top:1px solid var(--c-border)}
.footer__bottom-inner{display:flex;align-items:center;justify-content:space-between}
.footer__big-text{position:absolute;bottom:-1rem;left:50%;transform:translateX(-50%);pointer-events:none;white-space:nowrap;opacity:.02;overflow:hidden;font-family:var(--font-d);font-size:20vw;color:#fff}

/* DIVIDER */
.divider{width:100%;height:1px;background:var(--c-border);margin:0}

/* FORM */
.contact-form{background:var(--c-surface);border:1px solid var(--c-border);border-radius:var(--radius-lg);padding:2.5rem}
.form-group{margin-bottom:1.5rem}
.form-label{display:block;font-family:var(--font-m);font-size:.65rem;letter-spacing:.12em;text-transform:uppercase;color:var(--c-muted);margin-bottom:.5rem}
.form-input,.form-textarea,.form-select{width:100%;background:var(--c-s2);border:1px solid var(--c-border);border-radius:var(--radius-sm);padding:.875rem 1rem;color:#fff;font-family:var(--font-b);font-size:.95rem;transition:border-color var(--dur-fast);appearance:none}
.form-input:focus,.form-textarea:focus,.form-select:focus{outline:none;border-color:var(--c-red)}
.form-input::placeholder,.form-textarea::placeholder{color:var(--c-muted)}
.form-textarea{min-height:140px;resize:vertical}

/* SCROLL REVEAL */
.reveal{will-change:transform,opacity}

/* ============================================================ RESPONSIVE ============================================================ */

/* Utility classes for responsive grids (added to PHP containers) */
.g-2{display:grid;grid-template-columns:1fr 1fr}
.g-3{display:grid;grid-template-columns:repeat(3,1fr)}
.g-split{display:grid;grid-template-columns:1fr 1fr}
.mob-hide{}

/* ── 1100px — Tablet Landscape ── */
@media(max-width:1100px){
  .ad-formats__grid{grid-template-columns:repeat(2,1fr)}
  .metrics__grid{grid-template-columns:repeat(2,1fr)}
  .micro-geo__inner{grid-template-columns:1fr;gap:3rem}
  .funnel__inner{grid-template-columns:1fr;gap:3rem}
  .footer__grid{grid-template-columns:1fr 1fr;gap:2.5rem}
}

/* ── 768px — Tablet / Mobile ── */
@media(max-width:768px){
  /* Nav */
  .nav__links,.nav__cta{display:none}
  .nav__toggle{display:flex}

  /* DirectMatch comparison table — 2-col split on mobile */
  .dm-header{grid-template-columns:1fr 1fr !important}
  .dm-header-cat{display:none !important}
  .dm-row{
    grid-template-columns:1fr 1fr !important;
    grid-template-rows:auto auto !important;
  }
  .dm-cat{
    grid-column:1 / -1 !important;
    border-right:none !important;
    border-bottom:1px solid var(--c-border) !important;
    padding:.75rem 1rem !important;
    font-size:.65rem !important;
    font-family:var(--font-m) !important;
    text-transform:uppercase !important;
    letter-spacing:.12em !important;
    color:var(--c-muted) !important;
    font-weight:400 !important;
    background:var(--c-s3) !important;
  }
  .dm-old,.dm-new{padding:1rem !important;font-size:.8rem !important}

  /* Hide image columns on mobile */
  .mob-hide{display:none !important}

  /* Micro-Geo step cards — image as full-bleed background on mobile */
  .mg-step-row{
    display:block !important;
    position:relative !important;
    overflow:hidden !important;
    border-radius:var(--radius-lg) !important;
    border:1px solid var(--c-border) !important;
    padding-bottom:0 !important;
    border-bottom:none !important;
    margin-bottom:1.25rem !important;
    min-height:320px !important;
  }
  .mg-step-img{
    position:absolute !important;
    inset:0 !important;
    width:100% !important;
    height:100% !important;
    aspect-ratio:unset !important;
    border-radius:0 !important;
    border:none !important;
    order:0 !important;
  }
  .mg-step-img img{width:100% !important;height:100% !important;object-fit:cover !important;opacity:.9 !important}
  .mg-step-text{
    position:relative !important;
    z-index:1 !important;
    order:1 !important;
    padding:2rem 1.5rem 1.75rem !important;
    background:linear-gradient(to top,rgba(0,0,0,.92) 55%,rgba(0,0,0,.4) 100%) !important;
    min-height:320px !important;
    display:flex !important;
    flex-direction:column !important;
    justify-content:flex-end !important;
  }
  /* Shrink the big decorative step number on mobile */
  .mg-step-text [style*="font-size:clamp(5rem"]{font-size:3.5rem !important;margin-bottom:-.5rem !important}

  /* Service image cols — always first on mobile (reset desktop flip order) */
  .svc-img-col{order:-1 !important}

  /* 4-step timeline → 2×2 grid on mobile */
  .steps-grid{grid-template-columns:repeat(2,1fr) !important;gap:2rem !important}
  .steps-grid > div{padding:0 1rem !important}
  /* Hide the connector line (only works in 4-col horizontal layout) */
  .steps-grid > div[style*="position:absolute"]{display:none !important}

  /* Also catch repeat(4,1fr) inline grids */
  [style*="grid-template-columns:repeat(4,1fr)"]{grid-template-columns:repeat(2,1fr) !important;gap:2rem !important}

  /* Global grid collapser */
  .g-2,.g-3,.g-split{grid-template-columns:1fr !important;gap:2rem !important}

  /* Contact split hero — full-width stacked */
  section.contact-hero{grid-template-columns:1fr !important;min-height:auto !important}
  section.contact-hero > div:first-child{height:50vw;min-height:260px;max-height:380px}

  /* Service tiles on homepage */
  .svc-tiles-grid{grid-template-columns:1fr !important;gap:1.25rem !important}
  .svc-tiles-right{flex-direction:column !important}

  /* About page team/stat cards */
  .ad-formats__grid{grid-template-columns:1fr}
  .metrics__grid{grid-template-columns:repeat(2,1fr)}
  .footer__grid{grid-template-columns:1fr}
  .footer__bottom-inner{flex-direction:column;gap:.5rem;text-align:center}

  /* Typography tightening */
  .heading--xl{font-size:clamp(2rem,8vw,3.5rem)}

  /* Section padding tighter on mobile */
  .section{padding:clamp(3rem,8vw,5rem) 0}

  /* About page: hide right image column on split sections */
  .about-img-col{display:none !important}

  /* Inline grid overrides for 2-col and 3-col inline grids */
  [style*="grid-template-columns:1fr 1fr"]{grid-template-columns:1fr !important}
  [style*="grid-template-columns:repeat(2,1fr)"]{grid-template-columns:1fr !important}
  [style*="grid-template-columns:repeat(3,1fr)"]{grid-template-columns:1fr !important}
  [style*="grid-template-columns:1fr 1fr;gap:4rem"]{gap:2rem !important}
  [style*="grid-template-columns:1fr 1fr;gap:6rem"]{gap:2rem !important}
  [style*="grid-template-columns:1fr 1fr;gap:5rem"]{gap:2rem !important}

  /* Contact hero section */
  [style*="min-height:100svh"][style*="grid-template-columns:1fr 1fr"]{
    grid-template-columns:1fr !important;
    min-height:auto !important
  }
  [style*="min-height:100svh"] > div:first-child{
    height:55vw;
    min-height:280px;
    position:relative !important
  }

  /* Team cards with 140px column */
  [style*="grid-template-columns:140px 1fr 70px"]{
    grid-template-columns:1fr !important;
    gap:1rem !important;
    padding:1.5rem !important
  }

  /* Hero stat rows */
  .hero__stat-row{flex-wrap:wrap;gap:1.5rem}
  .hero__ctas{flex-direction:column;align-items:flex-start}
  .case-card{flex:0 0 90vw}

  /* Buttons full-width stacking on mobile */
  [style*="display:flex;gap:1rem;flex-wrap:wrap"]{flex-direction:column;align-items:flex-start}

  /* Padding reductions for section inner containers */
  [style*="padding-top:140px"]{padding-top:100px !important}
  [style*="padding:2.5rem 3rem"]{padding:1.5rem !important}
  [style*="padding:2.5rem"]{padding:1.5rem !important}
  [style*="padding:clamp(3rem,8vw,7rem)"]{padding:2rem !important}

  /* Stats quick row → wrap */
  [style*="display:flex;gap:3rem"]{flex-wrap:wrap !important;gap:1.5rem !important}
  [style*="display:flex;gap:2.5rem"]{flex-wrap:wrap !important;gap:1.25rem !important}

  /* Mobile: hide oversized decorative orbs from layout flow */
  [style*="pointer-events:none"][style*="position:absolute"]{pointer-events:none}
}

/* ── 480px — Small Mobile ── */
@media(max-width:480px){
  .metrics__grid{grid-template-columns:1fr}
  .hero__stat-row{flex-wrap:wrap;gap:1.5rem}
  .hero__ctas{flex-direction:column;align-items:flex-start}
  .case-card{flex:0 0 90vw}

  /* Service checkbox grid stays 1-col */
  [style*="grid-template-columns:1fr 1fr;gap:.6rem"]{grid-template-columns:1fr !important}

  /* Contact form name fields stack */
  [style*="grid-template-columns:1fr 1fr;gap:1.25rem"]{grid-template-columns:1fr !important}
  [style*="grid-template-columns:1fr 1fr;gap:1rem"]{grid-template-columns:1fr !important}

  /* Hero headlines even tighter */
  [style*="font-size:clamp(3.5rem"]{font-size:clamp(2.75rem,12vw,4rem) !important}
  [style*="font-size:clamp(3rem"]{font-size:clamp(2.25rem,10vw,3rem) !important}

  /* Buttons */
  .btn--lg{padding:.875rem 1.5rem;font-size:.9rem}
  .btn{white-space:normal;text-align:center}

  /* Quick stats on services page */
  [style*="display:flex;gap:3rem;margin-top"]{gap:1rem !important;flex-wrap:wrap !important}
}